The brand continued to produce innovative products in the 1970s, introducing timepieces with advanced technologies, such as the Rado Integral, a scratch-resistant and high-tech ceramic bracelet which would become one of the brand’s signature materials.įast forward to the 1990s, the year of what the company calls “ the ceramic revolution.” This was the period when the Rado Ceramica (sapphire crystal and high-tech ceramic), the Rado Sintra (cermet with metal), and the Ceramica (plasma high-tech ceramic, a combination that has a metallic glow but contains zero metal materials) were introduced. This is also the same year that they released its iconic DiaStar 1, known as “the world’s first scratch-proof watch,” This watch showed Rado’s innovation, introducing materials such as hardmetal and sapphire crystal which were still relatively unknown at the time. The name was officially changed to Rado in 1950.īy the 1960s, the company’s watches were available all over the world, sold in over 60 countries.
Before it was named Rado, the watch factory-a converted part of a house-was called Schlup & Co. Founded by brothers Fritz, Ernst and Werner. The company had its beginnings in 1917, in Lengnau, Switzerland. When you’re done reading, be sure to check out our picks for Best Rado Men’s Watches Here. We’ll provide you with some of the most important things you need to know. If you’re thinking about purchasing your first Rado, or simply just want to learn more about the brand, read on. This article will take a closer look at the company-we will explore its history, some of its iconic watches, its reputation, and other essentials. Rado is one of the biggest watchmakers from Switzerland, focusing on unique high-tech materials, new technologies, and innovative designs.
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